Covara Insurance

Fresh, approachable, and confident insurance rebranding.

Overview

Covara’s rebrand redefines the insurance landscape with a vibrant identity that is as adaptable as the lives it protects. The project involved crafting a dynamic visual system that balances professionalism with approachability, offering clarity and confidence to clients navigating life’s uncertainties.

Deliverables

• Logo design and brand identity

• Typography and color palette

• Marketing collateral (billboards, tote bags, and cards)

• Tagline and brand messaging

Impact

Covara’s new look transforms insurance into a more relatable and engaging experience, aligning with the agency’s vision to provide protection for today and confidence for tomorrow. The bold, colorful visuals stand out in a traditionally formal industry, ensuring a fresh and innovative market presence.